Living in Florida, air conditioning is essential. Keeping your AC units running and functioning well is critical. We have our condensers serviced regularly but haven’t had our units, ducts, and vents cleaned in a few years. When we got an opportunity to have it done at a good price and they would clean our dryer vents for free, I jumped on the deal.
The appointment was for yesterday, so of course, they kept pushing it and pushing it, and eventually had to cancel the appointment and reschedule for this morning. When the technician arrived, I greeted him at the door and was shocked as he reached up to touch my mezuzah and kiss it. I asked if he was Jewish, and after he said, “of course,” I told him I thought so because nobody else would kiss the mezuzah. He smiled, and I pointed out all the mezuzahs on my doors.
Large front door mezzuzah
Ethiopian designed mezzuzahAnother Ethiopian designed mezuzzahMy 3rd Ethiopian designed mezzuzah
It turns out he was born and raised in Israel and has struggled to find Jewish people and community since moving to Central Florida. He commented on how he rarely sees mezuzahs on doors here. We talked about Israel – he is from Rehovot, and I have had the pleasure of spending time in Rehovot. I have friends who live there. It’s where the Weizmann Institute is and where I have gone to pick fruits and vegetables for the last two years. We talked about places like Rishon Lezion, which is right next to Rehovot. I could tell how much it meant to him to have somebody to talk to about Israel with.
As he began work on my units, ducts, and vents, I went to my office to work. During a break, we continued our conversation. He told me how excited he was to see that I had siddurim (prayer books) on my bookshelves and that he saw my tallit bag, my tefillin, kiddush cups, Shabbat candlesticks, Hanukkah menorahs, and my Israeli art on the wall of my office. Being at my house and talking with me clearly filled a Jewish need he may not have even realized he needed.
One of my favorite pictures on my wallI took this picture of the Kotel and Temple mount and love it
We talked about convincing my younger son to go on Birthright and visit Israel. The look he gave my son was precious, and as they talked, I hoped he inspired my son to finally sign up. This random person who came to service my air conditioning is a ‘member of the tribe,’ so our connection went deep even though we didn’t know each other until he knocked on my door and kissed my mezuzah.
I offered to help connect him with the local Jewish community. It is something he has struggled to find. He talked about wanting to engage in Jewish learning and be part of the community. I gave him my contact info (he had it in the company records, but this was for him personally). I hope he will reach out, and I can help him find his place.
Earlier today, I was talking with a friend of mine who lives in New Jersey. He was talking about how bad it has gotten in New York and New Jersey and how he removed his mezuzah from his door after October 7th due to the rise of antisemitism. How he doesn’t have any signs of being Jewish on his house or anywhere else because he fears for his safety. I told him how I’m just the opposite. I have a huge mezuzah on my front door and others on my three other external doors. I have my clearly Jewish and Israeli tattoos. I even have the Florida Stands With Israel license plate on my car. What an incredible difference simply because of where we live in the United States.
Florida Stands With Israel License PlateThe art of Moshe Shapira plus We will dance again tattooNova Tattoo
I began thinking about what would have happened had I taken down my mezuzah or never put one up. This Israeli would never have known it was a Jewish house. We never would have talked about Israel and Judaism. He wouldn’t have felt the power of being Jewish in my house by seeing all the Jewish items I proudly display. He would have missed out on the joy that it provided him. I would have missed out on knowing him and connecting.
This is why we need to be proud to be Jewish. We need to show our pride publicly. We can’t be afraid because when we are afraid and hide our Jewishness, the Jew haters win. They want to get rid of us; they want to make us invisible. They want us to be quiet and let them terrorize us. I refuse. I urge you to refuse. Be like the actor Patricia Heaton, who is not Jewish. She was so upset at the Jew hatred and that Jews were removing their mezuzahs from their doors that she, a Christian, put one up on her door and encouraged allies to do the same. Thousands of non-Jews who are allies went ahead and put a mezuzah on their door to stand with us. If they can do it, so can we. For thousands of years, Jew haters have tried to erase us: Babylonia, Persia, the Greeks, the Romans, the Crusaders, the Turks, the Poles, the Germans. We wouldn’t let them, so we survived. Now is not the time for us to do it to ourselves.
I’m proud to be Jewish and don’t hide it. Today reminded me why this is so important. I look forward to hearing from my new Jewish, Israeli friend and helping him find his way in a challenging Central Florida Jewish community. I won’t hide my Jewish identity or my Jewish pride. I encourage you not to hide yours either. Am Yisrael Chai!
I love the State of Israel and am preparing to go on my 25th trip there in just a few days. I have four (4) tentative trips scheduled for 2026. It’s a part of who I am. It’s in my DNA. If I had a nickel for every tim I have been asked if I live in Israel or plan to live in Israel, I could retire (and maybe in Israel!)
I fell in love with Israel as a child. My Great Grandma Rose was a Zionist. All four of my grandparents were Zionists and they all visited Israel when I was a child. I grew up listening to stories about how my grandparents listened to the UN vote on the partition plan on their transistor radio and how they celebrated when they knew it was going to pass and there would finally be a Jewish State and homeland after close to 2,000 years without one. My parents were Zionists. As a child, I learned how important Israel is to Judaism and it became integral to my Jewish identity.
I didn’t go to Israel until after I graduated college. My second trip was a decade later. In the last 25 years, I have now gone 23 times. Being in Israel is healing to my soul – it is the type of thing you can’t explain to somebody until they have been to Israel and once they have been to Israel, you don’t need to explain it.
It is why I find myself baffled at those who hate the State of Israel yet have never been there. They haven’t seen it first hand, yet they choose to speak as if they are experts. They haven’t met with people who live there – Jews, Arabs, Druze, Christians, and Bedouins – yet they speak for them. It is clear we have a major problem and an opportunity for a solution.
When challenged by the younger generation losing their connection to Judaism, leaders in the Jewish community banded together and created Taglit: Birthright Israel. Their belief was that bringing these young adults, ages 18-26, to Israel as a gift, as their version of the biblical birthright from last week’s Torah portion, would change their connection to Judaism and maybe to Israel as well. 800,000 participants later, the data shows this has been effective.
What can we learn from this? In today’s world, where many of the youth no longer have any connection to Israel and won’t participate on birthright trip and where so many Jews and people of other faiths only believe the lies they see in the media, getting people to Israel is more important than ever. Not just getting them to Israel. Having staffed more than 10 Taglit trips, I know what they see. I know who they speak to. That’s great for the audience they are targeting. For this group, we need to show them a different version of Israel. The version of Israel that is struggling with the government, that the war has impacted heavily, that is not just Jewish. There was a great opinion piece in e-Jewish Philanthropy on November 13, 2025, titled How to support Israel and still have your grandchildren speak to you. The author argues that we need to show these people the Israel that speaks to them. I agree wholeheartedly.
It is why in November 2019 I participated in the Encounter Immersive program during which I spent four days meeting with leaders of Palestinian civil society. I was public about my decision to participate and wrote in great detail in this blog about my experience. You can read those posts beginning here. While on this trip, I met with many different people who had many differerent viewpoints. Some reinforced every stereotype I had. Others gave me inspiration and hope. I slept in Ramallah, ate dinner at the home of a Palestinian Christian and explored Bethlehem, was hosted for dinner by the Arab daughter of the family that has had the keys to the church of the Holy Sepulchre since the 1100s, and had lunch with a member of Hamas and a member of the Al Aqsa Brigade. I have followed up and kept in touch with many of those who inspired me and never forgotten those filled with hate. I want other people to meet those who inspired me, to talk with them, to listen to them, and to understand both the challenges and the opportunities that they share.
Osama, one of those who inspired meSam Bahour, who’s brilliance and dedication to fighting against Israel was frighteningThe streets of RamallahRamallahThe Bank of Palestine in Ramallah
The more time I spend in Israel, the more people I meet who inspire me with the work they do to build the type of country and society that is inclusive of all. A country that values human rights and embraces differences. You won’t see this on the news or read it in the New York Times, but it happens every single day in Israel. For example, Dror Israel and their affiliated youth movement, HaNaor HaOved (NOAL), works in every Druze village in Israel and in 58 Arab villages with over 20,000 arab children, teaching them leadership and friendship in efforts to build a shared society between all those who live in Israel. I had the opportunity to visit two of the Arab villages, meet with the children and the leaders of the Arab branches of NOAL, and was incredibly inspired by their work.
With the children in NOAL in Ein Mahel – Sept 2024With the leaders of NOAL in Ein Mahel – September 2024On the beach of Jizr Al Zarqa with Arab leadersThe Village of Jizr Al Zarqa
It is amazing to see the work that they do each and every day. When the mayor of the Arab village showed up to talk to us about the youth movement, sharing that he enrolled his own daughters in the movement, preaching to us how important it was to future of his village, we were amazed. As I listened to my friend Shadi tell us about the challenges he faces being Arab, Israeli, and a Zionist and how the current situation challenges his own personal identity, I was captivated. Ever since he invited me to join him in January for a leadership retreat with the Arab branches, I have been trying to figure out how to get back to Israel in January to be there to both support him and experience it myself. To watch the Arab village leadership working with the youth leaders in the Arab villages and document what I experienced to share. When I met Hamami, the only women in the fisherman’s guild in the Arab village of Jzir Al Zarqa, who created a program called Surfing for Peace as a way to intervene with village youth who were skipping school and getting in trouble, I knew I was with a force of nature. As she told us why she partners with Dror Israel and NOAL, because they only care about helping the kids, it was inspiring to see Arabs and Jews working together for a beter future for all. These are the things you can only experience in person, in Israel, to understand the beauty of this country.
Video about the Arab branches of NOAL
In Jerusalem, home to the Kotel (Western Wall of the Temple), Temple Mount and Dome of the Rock and Al Aqsa Mosque, and Church of the Holy Sepulchre, there is another treasure that far too many people don’t know about and that the media will never cover. 100 year old Hapoel Jerusaelem Football Club (Hapoel) is not only a professional men’s and women’s soccer team playing at the highest levels, it’s also a nonprofit that is owned by its fan club. Their most famous leader of the fan club was Hersh Goldberg-Polin (z’l), murdered by Hamas after being taken as a hostage on October 7 from the Nova Music Festival. Hersh loved Hapoel because of their social programs, designed to improve Jerusalem for everybody. Imagine if the news covered their neighborhoods league, where Jews and Arabs (from East Jerusalem) practiced and played soccer against each other each week. Now imagine that they did it without referees. What would the world say? Bring the Jew haters to watch Jewish and Arab children practice and play soccer together, befriending each other, and competing without referees. They wouldn’t know what to do. They’d be lost. It’s why we need to bring them to Israel to see with their own eyes. They need to see the homeless women soccer program, the girls league, Spectrum soccer, the Unified Teams, where neurotypical members of the fan club play on the same team as those who are neurodiverse against a similarly composed team, all including Jews and Arabs. These are the things you have to see in person to believe. These are the things that the media won’t cover. The narrative breaks when you watch Jews and Arabs living together, playing together, and striving for a better future together.
Watch and learn more about Hapoel Jerusalem Football Club and their social programs.
So it is time. Time to bring the Jew and Israel haters to see for themselves what they rail against. Let them cry apartheid as they watch an inclusive society. Let them talk with Arab members of the Knesset, Arab leaders of civil society, Arab and Jewish children who play together and build a new community together. Let them watch Arab, Jewish, and Druze children learn leadership skills together. Let them see the truth that the media won’t cover and expose the lies they breathe in the light of the truth. Hasbara has not worked. It’s time to show them the real Israel, warts and all. A country founded on the belief that all inhabitants should be able to live there in peace, not one that wants one. Let them follow the experience and the lead of Kasim Hafeez, a British citizen of Pakistani Muslim heritage who grew up embracing a radical Islamist ideology, becaming active in the anti-Israel movement. He wanted to see the horrors of Israel first hand and in 2007 went to confirm all his beliefs about the evil of Israel. Instead, he experienced the true nature of the Jewish state, changing his perception of Israel to where he now is a Zionist. We can create more Kasim’s by letting them see Israel first hand. The time in now. We cannot afford to wait.
Hanging with Kasim, two Zionists, one who is a self-admitted former Jihadist and anti-semite.
We need to understand that the media isn’t going to be our friend, our ally, or our advocate. They will continue to tell lies. The only way to combat those lies is to make sure that those who criticize Israel based on the lies come to see the lies themselves – and thus discover the truth. Israel isn’t perfect, but what country is? It is a country striving to be better. It is a people who despite their leadership issues (we all have them), are fighting to build a country for every resident.
If we don’t figure out how to get them to Israel to see, feel, touch and taste the truth, I’m afraid we have lost. And I won’t lose. Let’s all do our part to help the critics without any facts experience the truth themselves. Get them to Israel.
