Last week had two significant interviews that touched my heart. I also had a friend share his opening talk at his business’s conference. Each of them, in their own ways, found their way into my soul. Each of them left me thinking deeply about my family and how blessed I am. Each of them reminded me of what is really important in the world. All three of them filled me with gratitude and taught me multiple lessons about life, values, grief, and community. The video of all three are included in this post. I urge you to watch them all. If you are like me, they will impact you deeply.
Yaron Bibas
Since October 7, 2023, the Bibas family has been front of mind for so many people. The iconic image of Shiri Bibas, holding her sons, 4 year old Ariel and 8 month old Kfir, as Hamas kidnapped them and took them into Gaza as hostages is one everybody has seen. I had their pictures at my Passover Seder on empty chairs to remember them, make sure they could ‘be’ at a Seder, and ensure that we didn’t forget that this beautiful family had been kidnapped, taken into captivity as hostages, and was likely being poorly treated. People wore Batman costumes for Purim since he was Ariel’s favorite superhero. What we didn’t know at the time was that Shiri, Ariel, and Kfir, had already been brutally murdered by Hamas. These two beautiful children were choked to death. A Hamas terrorist put his hands around their neck and squeezed the life out of them.
Yarden Bibas, the husband of Shiri and father of Ariel and Kfir, was also taken hostage. He was kept separate from his family and didn’t know if they were alive or dead. When he was released, he learned the horrible news that he had lost his entire family. His precious wife and his beautiful children. Yarden, unlike other hostages who were released, chose to withdraw. He didn’t write a book, he didn’t give interviews, he wasn’t public. As somebody with a wife and 2 sons, I can’t even imagine the pain Yarden deals with on a daily basis. I don’t ever want to understand what that type of loss is like. Yet Yarden eventually chose to speak. He gave his first interview last week and you can watch it below. It is painful. It is beautiful. It is crushing. Watching videos of him with the Ariel and Kfir breaks my heart. Seeing the love that he and Shiri shared and hearing how much he depended on her broke my heart. Hearing his struggle to be alive was painful. It’s also a reminder to appreciate every single day. To love your family and make sure they know how much you love them. Ensure you don’t waste a single day because you never know when the last day will be. I hope that you watch and that it impacts you the way it impacted me.
Mark Schnurman
Mark is a long time friend and fraternity brother from college. We lost touch over the years. After October 7th, we reconnected. We texted, zoomed, and spoke on the phone. In September of 2024 we met in Israel and got to hang out. Even he will tell you that he is an October 8th Jew – awoken by the horrific events that happened on October 7th. After never visiting Israel in his life, since October 7th he has now been 7 times. It was a transformative experience for him and his wife, Lisbeth. They are passionate and philanthropic. They are generous and giving. They are real and not afraid to share their feelings and what is important to them. They are real inspirations.
As you listen to Mark talk passionately about why he chose to sell The Perfect Franchise (TPF), you will begin to understand his passion for Judiasm and for Israel. You will see how an awakening on October 7th created an opportunity to explore and understand the beauty of both Judaism and Israel. What I love about Mark is that his experience is available to each and every one of us. It is not unique. It is not limited. We all have the opportunity to understand more, to learn more, to get involved and make a difference. Mark and I often talk about how each of us, in our limited way, is working to change the world. How we each have that responsibility to do our part. To learn. To experience. There is nothing like going to Israel and volunteering. Helping to build the only Jewish state. Being in our homeland in the same place that our ancestors were thousands of years ago. Connecting with the Israeli people.
Mark teaches us all a lesson. It’s never too late to make a change. It’s never too late to invest in Jewish identity, connection to Israel and to the Jewish people. We all have the ability to make that decision today. We all have the ability to find a teacher, a mentor and learn. We all have the ability to do a little something Jewish that we haven’t done before. Light Shabbat candles. Have challah on Friday night with your dinner. Ensure that the entire family is together on Friday night to make it a Shabbat dinner, whether you say prayers or not. Growing up, my parents had the requirement that we all be together for Shabbat dinner. We could go out afterwards, but Shabbat dinner was sacred. It created a Jewish connection for my brother, my sister and me.
As you listen to Mark talk, don’t just hear his words. Feel his emotion. Feel that connection. Allow it to create a spark inside you to take that next step, whatever it may be, to get just a little more Jewishly connected. It doesn’t matter what that actually is, just something meaningful to you. And if you aren’t Jewish, let his emotion be an inspiration for you to reach out to your friends who are Jewish to check in on them. To make sure they know you are there. We live in a world that right now isn’t easy to be Jewish. The hate continues to grow and isn’t being hidden. Jews are being stabbed on the streets of London, murdered on the beach in Australia, assaulted in New York. Trust me that your friends see it and feel it.
Rachel Goldberg-Polin
The other interview I referenced was with Rachel Goldberg-Polin, the mother of Hersh Goldberg-Polin (z’l) on 60 minutes. Remarkably, since October 7th, I have found that I have multiple ‘one degree of separation’ from Hersh (z’l). Instead of the interview from 60 minutes, I have shared the extended interview. The extended one is age-restricted so you have to click on it and watch it on YouTube. While the 60 minutes interview was cut to 13 minutes, the extended one is 52 minutes. I encourage you to watch the extended version to get the real depth of Rachel, October 7th, the hostages, Hersh, and the pain of Rachel and Jon.
The pain of Anderson Cooper, as the interviewer, is remarkable. His grace and horror at what happened on October 7th and with the hostages stands out among the reporters who have been involved since that day. He was human. He was honest. He was humble. His questions were deep and not easy but also were with intention to get Rachel to share her journey. The emotion was palpable on his face. You could see him seeing his children in Hersh’s story. It gave me hope that perhaps there are mainstream journalists that are more interested in truth than clicks and ratings.
When Rachel explains her mantra of “Hope is mandatory” it hit home. My last post was all about hope. How hard it has been and how critical it is to have. When I hear Rachel, who lost her beloved son to terrorists, who was a leader and the face of the effort to get the hostages returned, state that “Hope is mandatory”, I realized that I have no excuse not to live with hope.
As I watched and listened to Rachel standing at the border with Gaza, screaming Hersh’s name, tears came to my eyes. As she gave him the priestly blessings, my heart ached. When they tell us that he was murdered that same day that they stood on the border of Gaza, my jaw clenched, my heart filled with pain, tears in my eyes. As a parent, I could feel her pain deeply in a way that I never want to understand.
When they talk about Or Levy needed to see them upon being released, before his family and his son, it was powerful. He shared with Rachel and Jon that Hersh’s mantra in captivity, taken from Viktor Frankl’s book Man’s Search for Meaning, was “If you have a ‘why’, you can survive any ‘how.'” This was a reminder to me of our collective responsibility. No matter how much antisemitism explodes in the world, no matter how many challenges we face, we have a why. And with our why, we can get through the how. We have done it for centuries and we will do it for centuries in the future. It is precisely because of our why that we survive. What an incredible lesson that Hersh provided us all with his mantra and with Or sharing it with Rachel who shared it with the world.
At the end of the interview, Anderson Cooper asks Rachel about the future and potential peace. Her answer is haunting. She says, ‘we have to figure out how to live near each other, we don’t have to all be best friends, there don’t have to be any unicorns or rainbows, but we either figure out how to live near each other, or we will all die here together.” Those words ring so true to me. They remind me of sitting in the living room of a Palestinian friend of mine as he told us the following. “We aren’t going anywhere. You aren’t going anywhere. So we have to figure out how to live together.” That is where we need to get. Despite the negativity. Despite the hate. Despite the fact that it is hard to believe that will be possible, if we don’t hold out hope for that type of future, I think Rachel is correct. That outcome isn’t one I want nor one that I will accept.
I was deeply touched at the end of the interview when Rachel is asked if she thinks she will see Hersh again. A sparkle came into her eyes that wasn’t there the entire interview. A smile broke out on her face that was missing the entire interview. Her answer, “I’d like to think so” reminded me of how lucky I am to get to see my children. How important it is for me to make time for them. To enjoy every minute that I get with them because the one thing we never get more of is time. When it’s over, it’s over. Rachel and Hersh’s time ended in a tunnel under Rafa due to Hamas terrorists. I want to ensure that I treasure every minute of the time I get with my children, with my mother, with my family. Because we never know when that time is over.
Two incredibly powerful interviews of two people who have suffered terrible loss. Three powerful, deeply personal messages shared from the heart. Three people struggling with hope and working to find their own ways to access it. Two people struggling to see a future because of the loss while one working to create a different one because of all the loss.
As Rachel said in her interview, “I’m a nothing, a nobody” yet she is changing the world. Each of us are nothings, nobodys, who have the ability to change the world. As one of my close friends often reminds me, we are just these small figures on an insignificant rock, spinning in space amongst hundreds of thousands of other insignficant rocks. Yet each of us has the ability to do amazing things and change our world. Listening to Yarden, Mark and Rachel inspires me to do what I can, whatever that is, and to play my part in making this crazy, often obscene world we live in, just a little bit better. It is why I do the work that I do. It’s why I am choosing to live my life the way I do. I hope it inspires you to do the same.














































