I love the State of Israel and am preparing to go on my 25th trip there in just a few days. I have four (4) tentative trips scheduled for 2026. It’s a part of who I am. It’s in my DNA. If I had a nickel for every tim I have been asked if I live in Israel or plan to live in Israel, I could retire (and maybe in Israel!)

I fell in love with Israel as a child. My Great Grandma Rose was a Zionist. All four of my grandparents were Zionists and they all visited Israel when I was a child. I grew up listening to stories about how my grandparents listened to the UN vote on the partition plan on their transistor radio and how they celebrated when they knew it was going to pass and there would finally be a Jewish State and homeland after close to 2,000 years without one. My parents were Zionists. As a child, I learned how important Israel is to Judaism and it became integral to my Jewish identity.

I didn’t go to Israel until after I graduated college. My second trip was a decade later. In the last 25 years, I have now gone 23 times. Being in Israel is healing to my soul – it is the type of thing you can’t explain to somebody until they have been to Israel and once they have been to Israel, you don’t need to explain it.

It is why I find myself baffled at those who hate the State of Israel yet have never been there. They haven’t seen it first hand, yet they choose to speak as if they are experts. They haven’t met with people who live there – Jews, Arabs, Druze, Christians, and Bedouins – yet they speak for them. It is clear we have a major problem and an opportunity for a solution.

When challenged by the younger generation losing their connection to Judaism, leaders in the Jewish community banded together and created Taglit: Birthright Israel. Their belief was that bringing these young adults, ages 18-26, to Israel as a gift, as their version of the biblical birthright from last week’s Torah portion, would change their connection to Judaism and maybe to Israel as well. 800,000 participants later, the data shows this has been effective.

What can we learn from this? In today’s world, where many of the youth no longer have any connection to Israel and won’t participate on birthright trip and where so many Jews and people of other faiths only believe the lies they see in the media, getting people to Israel is more important than ever. Not just getting them to Israel. Having staffed more than 10 Taglit trips, I know what they see. I know who they speak to. That’s great for the audience they are targeting. For this group, we need to show them a different version of Israel. The version of Israel that is struggling with the government, that the war has impacted heavily, that is not just Jewish. There was a great opinion piece in e-Jewish Philanthropy on November 13, 2025, titled How to support Israel and still have your grandchildren speak to you. The author argues that we need to show these people the Israel that speaks to them. I agree wholeheartedly.

It is why in November 2019 I participated in the Encounter Immersive program during which I spent four days meeting with leaders of Palestinian civil society. I was public about my decision to participate and wrote in great detail in this blog about my experience. You can read those posts beginning here. While on this trip, I met with many different people who had many differerent viewpoints. Some reinforced every stereotype I had. Others gave me inspiration and hope. I slept in Ramallah, ate dinner at the home of a Palestinian Christian and explored Bethlehem, was hosted for dinner by the Arab daughter of the family that has had the keys to the church of the Holy Sepulchre since the 1100s, and had lunch with a member of Hamas and a member of the Al Aqsa Brigade. I have followed up and kept in touch with many of those who inspired me and never forgotten those filled with hate. I want other people to meet those who inspired me, to talk with them, to listen to them, and to understand both the challenges and the opportunities that they share.

The more time I spend in Israel, the more people I meet who inspire me with the work they do to build the type of country and society that is inclusive of all. A country that values human rights and embraces differences. You won’t see this on the news or read it in the New York Times, but it happens every single day in Israel. For example, Dror Israel and their affiliated youth movement, HaNaor HaOved (NOAL), works in every Druze village in Israel and in 58 Arab villages with over 20,000 arab children, teaching them leadership and friendship in efforts to build a shared society between all those who live in Israel. I had the opportunity to visit two of the Arab villages, meet with the children and the leaders of the Arab branches of NOAL, and was incredibly inspired by their work.

It is amazing to see the work that they do each and every day. When the mayor of the Arab village showed up to talk to us about the youth movement, sharing that he enrolled his own daughters in the movement, preaching to us how important it was to future of his village, we were amazed. As I listened to my friend Shadi tell us about the challenges he faces being Arab, Israeli, and a Zionist and how the current situation challenges his own personal identity, I was captivated. Ever since he invited me to join him in January for a leadership retreat with the Arab branches, I have been trying to figure out how to get back to Israel in January to be there to both support him and experience it myself. To watch the Arab village leadership working with the youth leaders in the Arab villages and document what I experienced to share. When I met Hamami, the only women in the fisherman’s guild in the Arab village of Jzir Al Zarqa, who created a program called Surfing for Peace as a way to intervene with village youth who were skipping school and getting in trouble, I knew I was with a force of nature. As she told us why she partners with Dror Israel and NOAL, because they only care about helping the kids, it was inspiring to see Arabs and Jews working together for a beter future for all. These are the things you can only experience in person, in Israel, to understand the beauty of this country.

In Jerusalem, home to the Kotel (Western Wall of the Temple), Temple Mount and Dome of the Rock and Al Aqsa Mosque, and Church of the Holy Sepulchre, there is another treasure that far too many people don’t know about and that the media will never cover. 100 year old Hapoel Jerusaelem Football Club (Hapoel) is not only a professional men’s and women’s soccer team playing at the highest levels, it’s also a nonprofit that is owned by its fan club. Their most famous leader of the fan club was Hersh Goldberg-Polin (z’l), murdered by Hamas after being taken as a hostage on October 7 from the Nova Music Festival. Hersh loved Hapoel because of their social programs, designed to improve Jerusalem for everybody. Imagine if the news covered their neighborhoods league, where Jews and Arabs (from East Jerusalem) practiced and played soccer against each other each week. Now imagine that they did it without referees. What would the world say? Bring the Jew haters to watch Jewish and Arab children practice and play soccer together, befriending each other, and competing without referees. They wouldn’t know what to do. They’d be lost. It’s why we need to bring them to Israel to see with their own eyes. They need to see the homeless women soccer program, the girls league, Spectrum soccer, the Unified Teams, where neurotypical members of the fan club play on the same team as those who are neurodiverse against a similarly composed team, all including Jews and Arabs. These are the things you have to see in person to believe. These are the things that the media won’t cover. The narrative breaks when you watch Jews and Arabs living together, playing together, and striving for a better future together.

So it is time. Time to bring the Jew and Israel haters to see for themselves what they rail against. Let them cry apartheid as they watch an inclusive society. Let them talk with Arab members of the Knesset, Arab leaders of civil society, Arab and Jewish children who play together and build a new community together. Let them watch Arab, Jewish, and Druze children learn leadership skills together. Let them see the truth that the media won’t cover and expose the lies they breathe in the light of the truth. Hasbara has not worked. It’s time to show them the real Israel, warts and all. A country founded on the belief that all inhabitants should be able to live there in peace, not one that wants one. Let them follow the experience and the lead of Kasim Hafeez, a British citizen of Pakistani Muslim heritage who grew up embracing a radical Islamist ideology, becaming active in the anti-Israel movement. He wanted to see the horrors of Israel first hand and in 2007 went to confirm all his beliefs about the evil of Israel. Instead, he experienced the true nature of the Jewish state, changing his perception of Israel to where he now is a Zionist. We can create more Kasim’s by letting them see Israel first hand. The time in now. We cannot afford to wait.

We need to understand that the media isn’t going to be our friend, our ally, or our advocate. They will continue to tell lies. The only way to combat those lies is to make sure that those who criticize Israel based on the lies come to see the lies themselves – and thus discover the truth. Israel isn’t perfect, but what country is? It is a country striving to be better. It is a people who despite their leadership issues (we all have them), are fighting to build a country for every resident.

If we don’t figure out how to get them to Israel to see, feel, touch and taste the truth, I’m afraid we have lost. And I won’t lose. Let’s all do our part to help the critics without any facts experience the truth themselves. Get them to Israel.