There is always a lot going on in the world and there is, unfortunately, always people who need our help.  One of the essences of Judaism is our responsibility to repair the world, Tikkun Olam, and to help those in need, Tzedakah.

We do this in many ways.  We support our local Jewish community through our schools, synagogues, JCCs, Federation, Jewish Family Service (JFS), Hillels, Chabads, and the many other organizations that make up our Jewish community.  We give of our time, talent, and our treasure. 

We support financially organizations that do important work in our local community, our state, and in our country.  We may support organizations in Israel like the Friends of the IDF, Jewish National Fund (JNF), or others that we learn of that inspire us.

We may donate to ‘Go Fund Me’ campaigns that help those we know or are friends of people we know who are in need.  We sign up for meal trains to provide food for those going through hard times.  We visit the sick, make shiva calls (visits to people who have lost loved ones), and help our friends with whatever their need may be at that time.

We lobby our local, state, and federal legislators to take action on the things that matter to us.  Jews are not monolithic so there are plenty of social and economic issues that matter to different people and we have the ability to do that.

This is and has been the standard Jewish way to give Tzedakah and to be involved with Tikkun Olam.  Now I am going to challenge you to look at the world in a slightly different way.

Every day that we wake up and take that first breath, we have an opportunity to make the world a better place.  It doesn’t take a lot of money.  It doesn’t take a lot of time.  It doesn’t even take a lot of effort.  It does take intentionality.  It does take a conscious desire.

When you have the conscious desire to make the world a better place every single day, it actually becomes really easy to do so.  Here is a brief list of six (6) things that you can do that take minimal/no money, minimal time, and minimal effort yet have maximum effort.

1. Hold the door for others as you enter a building.  I do this regularly.  I let hold the door open and let people in before me.  Sometimes that means they get in line ahead of me.  They may get the table at the restaurant before me.  They may get the bank teller before me.  In the grand scheme of things, it doesn’t matter.  What does matter is the smile I get, the thank you I get, and the good feeling we both get from the interaction.  It can change their day and it certainly changes mine.

• Offer to help somebody with their hands full.  The other day I was on a plane with my sons.  We had the bulkhead seats, and a mom came on board with her hands overloaded including two car seats.  Her kids were already in their seats with their grandmother.  It took no effort on my part to offer to help her take the car seats out of their carrying case, offer to help bring them back to the seats on the plane, or help with what she had in her hands.  The flight attendant did it and said he didn’t need my help, but afterwards thanked me for offering to help.  The mom got the help she needed.  The flight attendant felt appreciated and validated.  I was glad that I offered to help.  Everybody won.  All it took was the intention to help.

• Pay attention at the grocery store and all around you.  There is usually an older person or a single parent with kids who is struggling to get through the checkout line or out to their car.  A few minutes helping them through the line and/or out to the car makes a huge difference in their day and has little to no impact on yours.

• On the same flight, there were people who needed help taking their bags down from the overhead bin.  As I was taking mine down, I also took theirs down.  It took an extra minute to do that.  It made their life easier.  It had no impact on my time.  It took minimal effort.  It did take intentionality to ask if they needed help and then to give it to them.  A side benefit was to everybody else on the plane who didn’t have to wait longer to get off while they struggled with their bags. 

• I was talking to a friend today who is very philanthropic.  She was telling me how much joy it gives her to give.  She gave me examples of not only gifts to organizations but how neighbors of hers had some significant unexpected expenses and didn’t have the financial ability to deal with them.  She gave them not only the money they needed but a cushion so that they didn’t have to worry and didn’t have to live with the stress.  It was something she could afford and had a huge impact on her neighbors and friends.  She got immense joy out of being able to help others directly.  Sometimes it only takes a little bit of money to make a huge difference in somebody’s life.  A couple hundred dollars may pay a utility bill that keeps it from being shut off.  A hundred dollars might clear a child’s school lunch bill, so they have dignity at lunch.  I know people who go to Wal Mart or K Mart and pay off layaway items so people can have gifts for the holidays.  It doesn’t always take big money, but it does always take intention. I promise you that helping somebody else will give you far more pleasure than anything you buy for yourself.

• In 2018, on one of my trips to Israel, we stopped at the JNF headquarters in Jerusalem, and I had a chance to go through the records. I saw gifts that my grandparents made to JNF in 1967 and 1973.  It made me so proud to be their grandson.  My grandmother died in 1994 and my grandfather in 2001.  It was many years after the gift and after they died, yet their impact was still felt.  Intention.  Teaching your children and grandchildren about their responsibility to help others and make the world a better place is our obligation. Both sets of my grandparents did this. My parents did this. I do it with my children. If we use intention to teach our children and grandchildren, they will understand how important it is and they will make sure it is part of what they do in their lives.

Intention is always the key.  There are so many opportunities to make a difference, to change the world, that it is easy to miss them. I heard a story years ago about the father of the author Alex Haley. One interaction with one random man, changed his life forever. It allowed Alex Haley to become the person he was. The world got the gift of Alex Haley’s writing, all because of this one man, his intention, and his decision to help somebody in need. That man truly changed the world. Read the story, “The Man on the Train” and realize that you too can change the world, one person at a time.

The Man On The Train

I want to highlight two things that I have found to be meaningful and make a difference. Maybe one or both speak to you. Maybe neither does. I hope one or both do.

When I was in Israel in May, we met with Lt. Colonel Rabbi Yedida Atlas.  His title is Director of Special Projects.  What he really does is oversee the part of the IDF that ensures that their Torahs (yes, they have a torah with every unit) and their mezuzahs (yes, they have a mezuzah on all the doors of the barracks) are kosher.  As we talked, he mentioned that with all the reserves called up and with all of the new barracks being constructed near the Gaza border and now in the north, they need approximately 5,000 mezuzahs!! 

I work with a client that is in the business of providing fair trade, kosher mezuzahs, so I reached out and told Rabbi Atlas we would find a way to make it happen for the IDF and the soldiers.  Because Rabbi Atlas’s unit does the checking on the mezuzahs to make sure they are kosher, the cost is only $60 for each mezuzah.  That means our challenge is to raise $300,000.  Working with my client, we secured a match, reducing the need to only $150,000.

Each mezuzah now only costs $30.  So if you are interested in supporting the IDF and helping with them getting mezuzahs for their barracks, here is the link to buy them.  It’s also fully tax deductible!  You get to do a mitzvah, help the IDF, help Israel, get a tax deduction, and feel good about what you are doing.  How many ways do you need to win?

Protect the Space Where IDF Soldiers Sleep and Gather

The second really amazing thing also has both a serious and fun component.  Many people don’t know that Israel has some amazing vineyards and a booming wine business.  Some of the wines from the Carmel mountains are incredibly highly regarded.  My friend Adam Bellos, founder of Wine on the Vine, has amazing Israeli wines available for sale.  So if you like wine and want to support Israeli vineyards you can order wine on his website.  That’s not the cool part of what I want to highlight.

On October 7^th, not only were 1,200 people murdered, 257 were taken hostage.  There are 120 still hostages today.  Adam works with some of the families of the hostages and got their permission to use their pictures on certain bottles of wine to create Wines of Hope. As such, every bottle of wine tells a story. Wines of Hope tells the story of the 257 hostages who were taken captive by Hamas terrorists on October 7, 2023, and specifically the 120 people who remain there until today. With every sip you take, you drink the wine as a symbol of hope and a yearning for the return of the hostages.  One day, we will be able to drink together with them, fully rejoicing and celebrating true freedom.

In addition, one-third (1/3) of all the proceeds will be donated to the Hostages and Missing Families Forum.

You can support the families of the hostages, you can remember the hostages, you can support Israeli vineyards, you drink good wine, all while doing a mitzvah.  Imagine the conversations about the hostages while you drink the wine.  The awareness brought to those who may not know or really understand what happened on October 7^th and what is happening with the hostages now. 

You can order your bottles of wine here

We are often too focused on the people who can make large donations. Bill Gates. Mackezie Scott. Warren Buffet. Michael Bloomberg. Susan and Michael Dell. Mark Zuckerberg and Priscilla Chan. Bernie and Billi Marcus. The people who named the performing arts center in your town. In reality, we can all have the same effect every single day if we use intention. People don’t think about the big names every day, but they do remember the person who held the door for them. They remember the person who helped with their luggage on a plane or helped them at the grocery store. They appreciate the person who helped pay their utility bill or paid off the student lunch debt far more than the big name donors.

Intention is everything. If we live with intention, we change the world around us. The person that you help today may be the parent of the next Alex Haley. They may become the next Alex Haley. We never know what will happen, other than the life of the person we help will be better because of it and our lives will be better because we did something to make the world a better place.

What will you do today? How will you change the world today? Because you can. With intention.